When I first started blogging, I scoured the internet for tips on how to be the best blogger. Each page I clicked on said that in order to run a successful blog, I would need to choose a niche. Now, as you can see, I don’t have a niche. I blog about mental health, books, education, travel, and have the odd lifestyle post here and there. Is my blog just as valid as a different blog with a niche? Can my blog be successful without a niche? Yes. 100% yes.
I first started blogging in 2015. I ran a blog focusing solely on mental health and my own journey in my battle with chronic anxiety. Less than a year later that blog disappeared. But I missed blogging. So I started another blog in 2018 to document challenging myself to face one fear a day for an entire year. That same year, I also started a book blog. Each one of these blogs had a niche. None of these blogs exist anymore. So, when I decided to return to blogging mid-2019, I decided I didn’t want to have a niche. And here I’m going to tell you why.
It’s too restrictive
Personally, I found having a niche too restrictive. The reason I began blogging about mental health, particularly my own, was because I felt like it would be therapeutic for me – and it was. In fact, it still is. Except, when you’re constantly reliving your own experiences, some that are traumatic and painful to speak about, it was overwhelming and draining. When my mental health plummeted, my blog became the last thing I wanted to focus on, and so I neglected it. I felt that because I had a niche, I couldn’t post about anything else. People were there to read about mental health and nothing else.
It was similar during my book blogging days. To begin with I focused solely on book blogging. Eventually, I decided to include posts about mental health and travel on my blog, even including a spotlight on various mental illnesses that were guest written by individuals with first-hand experience. These posts didn’t seem to do as well. I’d built up a following that was there for my book content and not anything else. I felt like I was being restricted to only blogging about my niche otherwise my views suffered. Thanks to my anxiety, I kept thinking to myself that there was no point in continuing because no one cared.
It caused content fatigue
This brings me onto my next point: content fatigue.
Because I felt restricted to blogging only about my niche, I found that I was getting burned out from constantly blogging about that particular subject. I had a lot of ideas for content but, because I was focusing solely on my niche, I had no passion or desire to work on that content, which then meant my blog suffered as a result. Personally, I like to write variety. I find it more exciting and, on the days when I absolutely despise my blog, having varied content to write about can really help reignite my passion for blogging.
Not only do I love having varied content to write but, personally, I love reading varied content too. If I get content fatigue then I wonder if you, the person reading this post, also gets content fatigue from reading posts on the same subject matter. When I ran my book blog, my views would go down considerably if I posted review after review. By blogging without a niche, I’m hoping to avoid content fatigue for both myself and all of you who support this blog.
I was comparing myself to other blogs with the same niche
Ever heard the saying that comparison is a thief of joy? Because that’s exactly what it does. It sucks all the joy out of what you love. For me, it’s the easiest thing in the world to compare myself and my blog with others. This was made easier when I had a niche. There are so many incredible and talented bloggers that I began to feel like that they wrote about the topic much more eloquently and concisely than I ever could. It eventually got to the stage where I doubted my place in the blogging community. What was the point when other people were doing it better? While I know now that another blogger doing it ‘better’ is subjective, my brain is a bully and sticking to a niche made it easier for my brain to make me feel worthless. It took me a long time to realise that I deserve a place in the blogging community. Deciding to go nicheless has been the best thing for me and my blog. I still compare my blog with others but I found I do so less and less.
The reason why my blog is named Unapologetically Kelly is because I wanted a blog name that reflects the fact that I don’t have a niche. Unapologetically Kelly is a reflection of my passions, whether that’s mental health, books, education… I want to be able to blog about it all without feeling restricted. Ultimately, while I blog for myself, it would be a lie to say that I don’t also want to create content for views. Of course I do. Blogging with a niche put me into a box and now, with Unapologetically Kelly, I’ve climbed out of that box.